Partner Marketing Manager


BMC Software

October 12, 2022

Job Description

Description And Requirements

BMC works with 86% of the Forbes Global 50 and customers and partners around the world to create their future. With our history of innovation, industry-leading automation, operations, and service management solutions, combined with unmatched flexibility, we help organizations free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead.

BMC boasts a portfolio of industry leading solutions and services that help companies around the world in their digital transformation journeys. We are helping the world’s most exciting brands run their businesses as they reinvent for the future by becoming an Autonomous Digital Enterprise.

We are currently looking to add a Partner Marketing Manager to our amazing Americas Regional Marketing team!

The Partner Marketing Manager role is responsible for planning, developing, and supporting strategic marketing initiatives with BMC Partners in North America. The focus is to assist partners on driving tactics across brand reputation, demand generation and customer engagement to increase partner pipeline and revenue generated by and with partners.

What You Get To Do Every Day

  • Develop and execute best-in-class partner marketing plans with well-defined metrics that effectively drive demand generation for BMC solutions
  • Work closely with the Partner Managers to identify priority marketing initiatives. Secure partner’s commitment to drive execution of joint Marketing plans
  • Plan and execute demand generation campaigns to generate qualified leads, grow pipeline and revenue conversion. Track results across all stages of the buyer journey
  • Support and manage cross-function engagement with a variety of organizations including Product Marketing, Sales, Communications, Enablement and Regional Marketing
  • Be the “voice of the partner” for marketing within BMC to assist the progressive improvement on joint marketing contributions and sales engagement
  • Manage partner MDF budget requests, tracking requests approval, marketing spend and reimbursement claims
  • Collaborate with Global Partner Programs and Regional Partner Marketing teams
  • Own and manage the day-to-day relationships, operations, and marketing performance tracking with target partners
  • Lead engagement with Partners CXOs to set the right expectations and grow relationship

Required Background

  • BA/BS degree in marketing, communications, or related field preferred
  • 5-10 years of Partner and/or Field Marketing experience managing and executing a mix of direct marketing activities that build the brand, create demand, and accelerate pipeline (i.e., face-to-face events, digital campaigns, account-based marketing, business development, etc.); enterprise software experience a plus.
  • Capable of managing, and driving engagements across areas within a very dynamic environment which includes sales, sales operations, marketing, communications, advertising, and corporate events
  • Experience delivering successful campaigns and programs with strong ROI – on time, within budget.
  • 3rd party vendor management skills with the ability to balance competing priorities and diverse points of view.
  • Reasonable understanding of the different types of partners in the market (SIs, VARs, GOSIs, Resellers, etc.)
  • Comfortable providing a strong point of view on Partner Marketing engagements aligning sales and marketing ecosystems pursuing marketing best practices.
  • A data-driven marketer with knowledge of marketing and reporting tools such as Salesforce, Tableau, and other leading automation marketing software, SaaS or technologies to effectively run and measure ROI on all regional campaigns and programs.
  • Experience utilizing Salesforce, Tableau, Smartsheets, social media tools (LinkedIn Campaign Mgr, Twitter), Partner Tools (e.g., Solution Provider Portal, iLearn)

Characteristics That Will Help You Succeed

  • Enthusiastic, proactive, innovative, and open to new ideas.
  • A detail oriented and highly organized problem solver, who can juggle and manage multiple tasks and projects independently and cross-functionally.
  • Outstanding verbal and written communication skills with the ability to create and communicate a company’s vision to the market (customers and partners).
  • Passionate about achieving high growth through partners – showing innovation, creativity, persistence, commitment, optimism, and accountability in every project you own.

It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, creed, sex, age, sexual orientation, national origin, disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, disabled veteran or status as a protected veteran, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors.