The Director, Event Marketing will be responsible for spearheading Magic Leap’s event marketing strategy, including but not limited to: planning and execution of Magic Leap’s own bespoke events and webinars, trade show planning and attendance, securing speaking opportunities, representing Magic Leap at industry events.This individual should have a successful track record of organizing attendance at events and proving ROI through event marketing strategies and tactics. You will be expected to collaborate closely with the Sales, ISV, Developer Relations, Brand and other teams.
Responsibilities:
Spearhead Magic Leap’s event and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees (elevator pitch, demos, etc.), maintain pre- and post-show communication, and event attendance
Large scale execution of Magic Leap’s presence at major conferences
Internal and external demo experiences
Work with sales, brand and marketing to organize and staff events
Oversee demo team and all related support models (e.g. agency resources)
Develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
Negotiate and execute contracts for large- and small-scale events
Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team
Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems
Manage a team of event marketing specialists
Build relationships with Magic Leap partners, customers and prospects on a one-to-one basis
Interact with key decisions makers and account-holders
Work with design resources/agencies to develop event displays, collateral, etc.
Responsible for ordering and tracking event inventory including collateral, giveaways, etc.
Qualifications:
Ability to build positive relationships across a matrixed, dynamic organization
Ability to collaborate while persuasively selling-in ideas
Excellent communication and collaboration skills
Five years of professional experience in event management, marketing
Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
Experience partnering with an enterprise sales team
Highly organized with an ability to manage resources, budgets, and onsite personnel
Strong communication skills – written and oral
Capacity to manage multiple projects simultaneously
You are creative, innovative, and always think outside the box
Highly organized and proficient at managing multiple projects at a time
You are metric driven and have the ability to draw insight from complex marketing data
Confident with a dynamic personality
Capable of standing comfortably for up to eight hours a day, working long hours, and traveling frequently
AR/VR experience (preferred)
Education:
BA/BS Bachelor’s Degree in Marketing/Communications or related field
MA/MS Master’s Degree (preferred)
10 years of experience across events, trade shows and conferences
Additional Information
All your information will be kept confidential according to Equal Employment Opportunities guidelines.
