Marketing Lead Manager


Acuity Brands

October 12, 2022

Job Description

Acuity Brands, Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces and light. Through our two business segments, Acuity Brands Lighting and Lighting Controls (“ABL”) and the Intelligent Spaces Group (“ISG”), we design, manufacture, and bring to market products and services that make the world more brilliant, productive, and connected. We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management systems, and location-aware applications.

Job Summary

The senior marketing specialist plays a key role in helping Atrius drive website traffic, engage our social communities, and deliver personalized, highly optimized email campaigns. The ideal candidate has a knack for enhancing digital experiences with customer centric stories and an analytical mindset focused on continuous optimization.

We’re looking for a person who wants to join a growing team with a desire to display superior execution while playing a critical role in our overall marketing strategy. This role also provides excellent opportunities for growth in other areas of marketing including content development, advertising, website development, and digital marketing best practices.

This position sits within Acuity’s Atrius SaaS product brand and reports to the Director of Marketing for Atrius.

What You’ll Be Doing

  • Assist the marketing team in creating and executing marketing campaigns to support sales growth and brand awareness goals.
  • Design and implement clear, high-quality HTML based email campaigns and nurture programs
  • Optimize our web pages with SEO best practices to increase traffic, conversions, and other key metrics
  • Creating high converting marketing copy for a variety of uses including email campaigns, advertising, website landing pages, and more
  • Collaborate with our in-house creative service agency to create digital assets to support marketing campaigns
  • Manage our social media presence by maintaining a regular schedule of high quality, diverse content posts and engagement with industry relevant posts
  • Assist with data governance and lead lifecycle management programs

We’d Love To Talk If You Have

  • 5+ years of experience within a digital marketing, content marketing, or related role
  • Experience writing and optimizing copy for digital programs
  • Hands on experience managing paid search and paid social tactics, leveraging key tools and platforms, including Google Analytics, Google Ads and LinkedIn Campaign Manager, or similar social advertising platforms
  • Experience with SEO and optimizing web pages
  • Experience with buyers’ journeys and content marketing best practices
  • Experience conducting keyword research, building ad-groups, optimizing campaigns, and running programmatic display

Who We Are

Atrius is a team of innovative and ambitious people reinventing the built environment through cloud solutions. From the world’s largest airports to the architectural wonders of enterprise businesses, and cutting-edge venues, we see more than walls, windows, and ceilings. Our customers leverage Atrius and Acuity Brands technology to optimize energy resources, reach their sustainability goals, and deliver digital precision over physical spaces.

Atrius is a proud part of the Acuity Brands portfolio, a global industrial technology company serving the world’s leading higher education, aviation, retail, and enterprise organizations.

Our Guiding Principals

  • Building growth mindsets: We’re biased towards action, encouraging everyone to present new ideas and apply feedback to grow professionally. We move fast but strive to do the right thing the first time. From product roadmap to new features, we’re developing customer-first solutions that solve critical operational challenges.
  • Empowering teammates to succeed everywhere. Thanks to our flexible work policy, Acuity Anywhere, we’re distributed across state-of-the-art manufacturing facilities, company buildings, and of course, home offices shared with furry and feathered “co-workers!”
  • Elevating Diversity, Equity, and Inclusion (DE&I). We’re continually evolving our community so we each feel valued, included, and comfortable enough to bring our whole selves to work. We currently have three employee resource groups and are always looking to add new faces to the work these teams do.
  • Balancing real life, professional goals, and personal ambitions. From the top down, Atrius employees work hard. We also encourage each other to step away from our jobs and towards what’s most important in our lives.
  • Leading with transparency and elevating the Atrius brand. We believe the best ideas can come from all levels of the organization – we want everyone to play a role in reaching our goals.

Our Focus

  • Developing and using technology with our collective future in mind. We solve problems in spaces and light for our customers, our communities, and our planet.

We invite you to apply today to join us as We Light the Way to a Brilliant, Productive, and Connected World!

We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.

Accommodation for Applicants with Disabilities:

As an equal opportunity employer, Acuity Brands is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at . Please clearly indicate what type of accommodation you are requesting and for what requisition.

Any unsolicited resumes sent to Acuity Brands from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Brands mailing address, fax machine or email address, directly to Acuity Brands employees, or to Acuity Brands resume database will be considered Acuity Brands property. Acuity Brands will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Acuity Brands will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search.