Digital Media Analytics

Job Description

8116 – Midtown Office – 2220 W. Broad Street, Richmond, Virginia, 23220

CarMax, the way your career should be!

Brief Position Summary

The Sr. Analyst, Digital Media Analytics will be responsible for delivering actionable analyses and recommendations that help CarMax:

• Craft marketing strategies that help nurture and progress customers along their shopping journey with the right creative/messaging strategy
• Increase sales and the ROI of our marketing strategies

Responsibilities of role

• Partner with different internal stakeholders and media agency partners to set goals for key performance metrics and track progress against goals
• Own the measurement and performance analysis of one our Paid Digital programs and recommend actions to optimize our marketing spend
• Build expertise in Digital Media (Display, Paid Social, Video, SEM/SEO) to draw actionable analyses
• Develop, run & analyze tests: Utilize test results/analysis to understand the incremental impact of our marketing investments to our sales

Qualifications and Requirements

• Bachelor’s Degree in quantitative major
• 3+ years of analytics experience in the Digital Media space
• Strong analytical thinker with a proven track record of providing actionable insights and clear strategic direction
• Strong project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment
• Demonstrated ability to effectively communicate through written reports and oral presentations with all levels of management
• Strong teamwork skills and the ability to partner with cross-functional teams to deliver work
• Experience with qualitative and quantitative research methods & reporting tools
• Proficient with quantitative test design and analysis

• Experience using SQL, Python, Excel, Tableau, and PowerPoint is a plus

About CarMax

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.

Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For .

Our Commitment to Diversity and Inclusion:

CarMax is committed to bringing together people from different backgrounds and perspectives, providing employees with a safe, welcoming, and inclusive work environment.

CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, protected veteran status, disability status, and any other characteristics protected by law.

Upon an applicant’s request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.