Campaigns Marketing Executive

Job Description

Marketing Executive (Campaigns) – REMOTE UK

1 Year Fixed Term Contract

Position Summary

As the Campaigns Marketing Executive, you will work within the Campaigns team to plan and deploy marketing campaigns across our journals portfolio, and to communicate the PLOS Mission to the research community. Supporting both Marketing Managers and the Senior Marketing Manager, you will be an organized self-starter, with experience in strategic campaign planning, who is keen to take the next step in your career.

You will have demonstrable campaign experience and take a customer centric, data first, approach to your planning and a tenacious approach to tracking and measuring the effectiveness of your campaigns post-deployment. Our campaigns stretch from simple email deployments, to integrated and multi-channel creative campaigns that inspire researcher involvement, and we are looking for a Marketing Executive who has the experience and passion to work across both.

An ability to work at a fast pace and with a positive attitude are essential for this role – as is a desire to learn from and continuously iterate and improve on PLOS marketing activity. You will work closely and collaboratively with stakeholders across the organization to develop and implement campaign plans and should be confident in communicating remotely within a global business.

We are keen to hear from you if you have strong, multi-channel campaigns experience and a creative approach to campaign strategy – we want our campaigns to attract attention! An understanding of scientific and open access publishing is beneficial but your creative and analytical approach will count for more.

Responsibilities

Campaign Development and Execution

• Support Marketing Managers to develop and implement campaign plans to meet PLOS business objectives
• Using a collaborative approach, plan, create and ensure deployment of campaigns across the full remit of marketing channels including email, web, social and search
• Develop and storyboard copy across multiple channels and assets including email, web, webinars video, podcast and audience engagement tools
• Analyse and report on campaign ROI to inform and improve future campaigns
• With the Marketing Manager, work collaboratively with stakeholders across the organization to implement marketing and communications activity for both Journals and Open Science objectives
• Contribute to team meetings on campaign development, marketing strategy and industry updates
• Actively participate and/or lead campaign planning and brainstorm meetings to develop campaign ideas and subsequent plans

Skills & Abilities:

• Highly organized, with excellent attention to detail, able to manage multiple projects on competing timelines
• Able to work independently and collaboratively in a fast paced and growth environment
• Excellent communication and collaboration skills and confident working in a fully remote role
• Creative problem solver; adapts and develops alternative solutions as issues arise
• Data-driven and analytic; interprets research, data, feedback, and user behaviour in order to craft impactful, resonant communications
• Strong copywriter with a clear style and ability to incorporate PLOS messaging and mission within and throughout campaigns
• Highly motivated, reliable, self-starter

Qualifications and experience:

• Prior experience working in a fast paced environment and managing multiple projects.
• Experience developing and deploying marketing campaigns across a variety of channels including web, email, social and search
• Experienced in demonstrating a data first approach to campaigns with an analytical mindset
• Prior experience in and knowledge of academic publishing and open access is preferred but not essential
• BA or BSc degree preferred.

Equal Opportunity Statement

We believe in pushing the boundaries of ‘Open’ to create a more equitable system of scientific knowledge and understanding-it’s core to who we are, inside and out. Beyond accepting distinct perspectives, we seek and support divergent backgrounds among our staff because we know differences strengthen our teams, our work, and our communities. We’re ever-evolving in our journey for representation and equity, and strongly encourage applicants of diverse identities to apply: you’ll find a group of critical thinkers eager to challenge the status quo and learn with you as we continue breaking barriers to open science.