Manager, Content Operations


International Trademark Association

October 14, 2022

Job Description


Responsible for educational program development, including topic identification, program content development, format specification, speaker recruitment, and course material production for assigned events. Also manages relevant project teams involved in the development of said events. In addition to programming, acts as the staff liaison to the In-House Practitioners Committee and Trademark Administrators Committee, working with chairs to set objectives that align with the Strategic Plan, overseeing committee work and projects, and ensuring committee term objectives are met successfully.

Provides strategic advice and implements appropriate approved strategies on content operations (in-person, virtual, and hybrid)

  • Ensures content operations are consistent with the Association’s Strategic Plan, policies, and procedures, including focusing on key priority topics, diversity among Project Teams, speaker faculty, and strategic partners from non-IP and non-legal stakeholders.
  • Partners closely with vendors to provide strategies to the Association leadership and implement the same to drive engagement to in-person and online events.
  • Identifies consistently opportunities to strengthen content operations team processes and procedures (including but not limited to Project Team selection, invitation process, registration of speakers, post-event follow-ups, etc.) and make future events more efficient and effective.
  • Ensures the highest level of customer service to reflect the Association’s brand to both internal and external customers/stakeholders.

Manages all content operations budgets and budgeting process

  • Partners with the Director to develop accurate and ambitious annual budget projections and metrics for content operations specifically concerning revenue generation.
  • Builds budgets and timelines for projects and manages those projects for various INTA events in collaboration with department leadership and vendors, specifically concerning keynote speakers, workshop facilitation, and more.
  • Develops and monitors meeting revenue and expense budgets to ensure actual expenditures related to content operations stay within targeted budget allocations.
  • Reviews all vendor billing and payments related to content creation including but not limited to keynote speakers, guest speakers, workshops, and other speaker-related expenses; resolve discrepancies and assign accounting codes on a timely basis.
  • Monitoring actual versus budgeted line items for speaker-related expenses and reconciling all bills post-meeting.
  • Ensures that special and VIP speakers (including keynote speakers, Capsule keynote speakers, C-level speakers, and government officials etc.) receive white-glove treatment when registering for INTA events.
  • Coordinates the event complimentary registration process to ensure the right balance in relation to revenue generation and treatment of special guests.

Manages all content operations for various Association events to drive revenue (pre, during, and post events)

  • Serves as work stream leader for educational content development (in-person, hybrid, and virtual) for Association key events including the Association’s Annual Meeting and Leadership Meeting, as assigned by the Director.
  • Serves as project manager for the Trademarks Administrators and Young Practitioners Meeting educational program development.
  • Co-manages the member volunteer Project Team (including speakers) invitation process and content/session development for the events mentioned above.
  • Partners with member volunteers and other INTA staff to develop content for educational programming as and when needed.
  • Develops and manages a speaker database and speaker training program in preparation for various Association events.
  • Ensures that all content for the relevant events is proof edited and updated on the Association website on a timely basis.
  • Partners with CLE coordinator to ensure that CLE requirements are met, including preparing and reviewing session content for continuing education credits/CLE credits.
  • Ensures that the product set-up process is complete and provides the best user experience for registration.
  • Reviews regularly event policies (including terms and conditions) and updates appropriately each of the Association’s event-related products.
  • Manages performance, mentor Coordinator, Content Operations (Exhibitions) in planning and implementation of all events as assigned by Director.
  • Partners with the Manager, Event Operations to coordinate and execute all event operations for virtual and hybrid events, including vendor selection, contract negotiations, budgets, and live day online support.

Coordinates new product development and related operations for the Department

  • Partners with the Marketing & Communications team to identify new benefits to be associated with the Association’s sponsorship offerings.
  • Supports the Director in establishing the new credentialing program and repackaging of content initiatives.

Enhances the Association’s in-person, hybrid, and virtual meeting experiences

  • Collaborates with marketing to transparently communicate opportunities for learning and
  • Researches and provides recommendations on changes to content operations based on registrant satisfaction, industry best practices, and industry evolution.
  • Identifies and implements the registrant, speaker insights reports including but not limited to non-CLE related certificate of attendance etc.
  • Researches and analyzes trends in instructional design and other IP and non-IP events.
  • Develops and maintains best practices for program management of Association events.
  • Partners with Director and Manager, Event Operations to establish reporting metrics and needs.
  • Develops/runs and maintains education program data reports as required.

Enhances member experience as a Staff Liaison

  • Performs primary staff liaison duties to the Building Bridge Committee, the Trademark Administrators Committee, and any other committee as assigned.

Coordinating managing committee projects and reporting on committee work and identifying future leaders of the committee and the Association.


  • Development and implementation of timely, well-presented programs
  • Personal understanding commitment to INTA’s mission, vision, and values, including the Association’s vision to offer robust in-person, hybrid, and virtual products.


  • Bachelor’s degree required with preference for those with expertise in law, English, business communications and/marketing.
  • Five to seven years of professional experience, preferably in the non-profit industry.
  • High attention to detail and excellent written and oral business communication skills.
  • Experience with Microsoft Office suite and comfortable working on different virtual platforms.
  • Strong project and time management skills.
  • Analytical and problem-solving skills, including developing and executing contingency plans.
  • Ability to develop standardized operating procedures and give clear directions.
  • Strong interpersonal and communication skills and working effectively with a wide range of constituencies in a diversified office and volunteer leadership.
  • Ability to work independently and meet deadlines and drive the successful execution of various events involving various vendors, volunteer members, and staff in short timelines.
  • Strong team player; conducts and maintains a collegial relationship with staff, members, and vendors; has positive, “can-do” attitude and is flexible.
  • High levels of intellectual curiosity, adaptability, and emotional intelligence.
  • Ability to travel and work flexible hours, including evenings and weekends; position requires a minimum amount of travel – estimated at 5%.